The Dark Wob

Base them with BYD underpinnings.

SiC wrote: ↑Fri Mar 08, 2024 10:26 pm Base them with BYD underpinnings.

Not the answer I was expecting.

There is no saving it. The brand name needs to die with some vestige of dignity. Build whatever crap they like at Castle Bromwich, just keep the name off it. The fact that no attempt to make an electric sports car is very telling - we are not to buy cars to enjoy however they may be powered, only to ferry us from domicile to workplace to approved spending outlets and approved leisure facilities.

Surely in the brave new world of non-ICE propulsion offering a high degree of performance there would otherwise be scope for a worthy Jaguar?

mercrocker wrote: ↑Fri Mar 08, 2024 10:28 pm There is no saving it. The brand name needs to die with some vestige of dignity. Build whatever crap they like at Castle Bromwich, just keep the name off it. The fact that no attempt to make an electric sports car is very telling - we are not to buy cars to enjoy however they may be powered, only to ferry us from domicile to workplace to approved spending outlets and approved leisure facilities.

Surely in the brave new world of non-ICE propulsion offering a high degree of performance there would otherwise be scope for a worthy Jaguar?

MG came back from obscurity?

As what? Not as a British car manufacturer and not with one shred of DNA left.

mercrocker wrote: ↑Fri Mar 08, 2024 10:32 pm As what? Not as a British car manufacturer and not with one shred of DNA left.

What does Jaguar stand for in the minds of the buying public?

I've absolutely no idea. I suspect it will have nothing to do with Norman Dewis, Le Mans, 1960s gangsters or Arthur Daley though....

Warren t claim wrote: ↑Fri Mar 08, 2024 10:37 pm

mercrocker wrote: ↑Fri Mar 08, 2024 10:32 pm As what? Not as a British car manufacturer and not with one shred of DNA left.

What does Jaguar stand for in the minds of the buying public?

Space, pace and grace. To me anyway, fuck knows to the sort of idiots who buy Kia sportages etc

Nothing I think to people under 30 or so, at least the ones I know.

None of my sons mates, girlfriends, friends etc. appear to have the sllghtest interest in cars apart from reliably getting them from a to b. The only exception to this is our mobile crematorium which is pretty much in a class of its own as far as public perception is concerned, especially as VW is publicising the EV one.

There's just not the want/desire/dream or whatever I used to get when I was looking for a new car.

Around here cars are primarily status symbols that you're judged on at the golf and bowls clubs to assess how wealthy you are. The stupid thing about that is the wealthiest people I know have 15+ year old mass market cars, they're not bothered about the image they present.

Warren t claim wrote: ↑Fri Mar 08, 2024 10:27 pm

SiC wrote: ↑Fri Mar 08, 2024 10:26 pm Base them with BYD underpinnings.

Not the answer I was expecting.

Jag is always been about performance cars that are still relatively affordable. The world is slowly going electric - albeit shakily at times. BYD is making some of the most affordable electric vehicles out there and getting performance out of an electric car isn't that difficult (just more batteries and bigger motors). As they own most of the supply chain, their costs are kept very low against other manufacturers. Perfect recipe to making fast, affordable Jags again.