Defining the future of vehicle design and development, a new era beckons for fleets and Mazda with the release of pricing, grades and specifications for the hotly anticipated and wholly reinvented Next-Gen Mazda3.
How can a car be "wholly reinvented", when the two available power trains available at launch are carryovers from the previous model? How can a dull mainstream old family car be "defining the future of vehicle design and development"?
A century-long pursuit of driving pleasure has laid the foundation for Mazda’s evolution, with all facets of vehicle design deeply honed and dramatically improved, Next-Gen Mazda3 becomes the most refined Mazda yet and the precedent for those to follow.
Are they seriously suggesting that the pursuit of driving pleasure has been part of the Mazda philosophy for 100 years? Apart from that, if I were seriously nitpicking, I'd now mention that Mazda will only turn 100 in January next year and didn't kick off as an automaker until 1931, according to their own website! And even that wasn't a car, but a delivery tricycle. I did enjoy driving pleasure in my life, but looking at that thing, it neither strikes me as the result of the pursuit thereof, nor a deeply honed vehicle design.
In fact, the first Mazda passenger car, if you can call the Carol that, did not occur until 1960, which cuts the claimed century a bit short, or is it only me again?
Invoking the principles of classic Japanese aesthetics, where beauty is achieved by subtraction, Mazda has realised a mature expression of its KODO: Soul of Motion design language for Next-Gen Mazda3.
What a shame that no beauty was achieved by subtraction of the pure unadulterated bullshit in this press release.
It continues:
With only two shared panels between sedan and hatch, Mazda has made no compromises to maximise their appeal and celebrate the unique values and personalities of both cars and their respective buyers.
According to this, the values and personalities of the cars and their respective buyers are interchangeable.
Consequently, the
hatchback [buyer] presents a powerful, sporty and seductive look; the body sides adopt constantly shifting reflections that create an expression of vitality without using character lines
Whereas the
clean, sleek and sophisticated beauty of the sedan [buyer] speaks of maturity and refinement; flowing from front to rear in a single motion, the body presents powerful proportions with a graceful profile. All elements at the front and rear adopt a horizontal orientation that accentuates the look of a wide and low stance.
I'm afraid I resemble both descriptions, especially that flowing from the rear bit.
Further enhancing the premium atmosphere, Mazda has developed a new grain that conveys the warmth and feeling of genuine, organic leather, which a uniform grain cannot match. With the help of skilled Japanese craftsmen, Mazda has introduced creases to leather with differing depth to give the interior a lively, rich expression.
I have never seen atmosphere enhancing leather with a lively rich expression off a cow, so I'm actually looking forward to see what those skilled Japanese craftsmen achieved with their creases of differing depth, preferrably after half a bottle of Gin.
I spare you the rest of this 2,200 word bullshit Tsunami, but if you must, it's here:
https://fleetautonews.com.au/all-new-ma ... plains-it/